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UNICAEN | UNIVERSITÉ DE CAEN NORMANDIE | UFR Sciences économiques, gestion, géographie et aménagement des territoires

Undergraduate courses Management Track Entrepreneurship and Business Development Operational Management

This programme is taught in French.

field(s) of training :

Law, Economics, Management

diploma level :

Bachelor's degree (three-year degree)

duration of the program :

3 years

Course overview

Do you want to know how a company works? How it is organised? Do you want to acquire solid general knowledge and fundamentals in management, economy and finance? Join the bachelor’s in Management!

The bachelor’s programme relies on both theory and practice, allowing you to develop skills necessary for ever-changing jobs, such as broad-mindedness and reflexion. As such, you will learn to master every mission within a company, from its relations with its environment to those between the different departments!

This three-year full-time programme shares its first two years with the bachelor’s in Economics. As such, even if the programme focuses on management, you will also acquire basic know-how in economy. Then, in Year 3, you can choose one of the specialisations of the Faculty of Economics, Business Management, Geography and Land Settlement:

Or one of the IAE Caen Management school:

If you specialise in Entrepreneurship and Business Development, you will focus on organisation management, business development and digital marketing!

Welcoming international students

Since 2019, the University of Caen Normandy has been awarded the "Bienvenue en France" label by Campus France, highlighting the quality of the university's welcome for international students.

 

 

Application requirements

Entry requirements

To enter this bachelor’s, you should have obtained a high school diploma (equivalent of the French baccalaureate) with a major in Mathematics. 

Applicants must provide academic records, especially in:

  • Mathematics
  • Economic and social sciences
  • French
  • English
  • Sciences
  • History, geography, geopolitics and politic sciences

Language proficiency requirements

For Year 1, Year 2 and Year 3: B2 level in French

Apply and register

The registration process takes place in 3 steps:

Application process

Admission and registration requirements may vary depending on your nationality, country of residence, foreign secondary school leaving certificate, and the nature of your programme of study. Discover how to apply to the University of Caen Normandy.

Course structure

Courses

  • Take place on site at Campus 1 of the University of Caen Normandy
  • Amount to 21 hours per week, 500 hours per year
  • Are completed by internships

Course units

The first two years rely on a core curriculum (92%) shared between the bachelors in Economics and Management. As a student of the Management programme, you will attend theoretical courses in:

  • Economy (microeconomy and macroeconomy)
  • Management (introduction to management, management practices)

And other courses such as:

  • Applied quantitative methods
  • Accounting
  • History of economics
  • Marketing
  • Operations research

Each year, you will also attend courses conveying transversal skills:

  • Statistics and mathematics applied to economy
  • Productivity software and databases
  • Economic English
  • Law (labour law, tax law)
  • Preparatory courses to professional integration (communication, introduction to research and one optional course per year)

Then, in Year 3, with a specialisation in Entrepreneurship and Business Development, courses will focus on:

  • Entrepreneurship
  • Business Development
  • Digital Marketing
  • Financial engineering
  • Business plan
  • International management

In addition to these specialised courses, all students in Management attend a core curriculum in:

  • Accounting
  • Corporate law
  • Financial analytics and management
  • Strategic management
  • Marketing
  • Human resources
  • Globalisation economics
  • Corporate social responsibility 

Internships and placements

The bachelor’s programme includes optional internships in any company related to economics or management, in France or abroad: 

  • Year 1: 100-hour-long internship (around 3 weeks)
  • Year 2: optional internship (2 weeks)
  • Year 3: compulsory internship (4 to 5 weeks)

Every internship will be evaluated through a detailed written report and an oral presentation of this report.

Coursework and assessment

The programme lasts 3 years and is divided in 6 semesters, each comprising several courses units. Examinations are held at the end of each semester and are graded on a scale from 0 to 20, 20 being the best grade. Grade compensation is organized without eliminatory marks and on the basis of the general average obtained in every course unit:

  • Over each semester
  • Over the 2 semesters of the same year

To successfully complete a semester, you must have an average mark of at least 10 points out of 20. If you have not completed your semester, you can retake the courses units you failed; you do not have to retake the courses in which you have obtained at least 10 points out of 20.

Language

Courses are held in French.

Study abroad

You wish to go abroad during you bachelor’s programme? Thanks to the Erasmus exchange programme, you can do an internship or study abroad (all resources in French), in Europe or in any other country in the world!

Learning outcome

By the end of this course, you will be able to

  • Analyse an issue through disciplinary concepts in management and economics
  • Implement methods and tools in company management
  • Use digital tools
  • Process data for analytics
  • Possess oral and written skills in French, in English and if possible in another language
  • Be used to the professional environment

Further study

The bachelor’s in Management is a general programme paving the way for studies in:

  • Management
  • Economics
  • Banking, Finance and Insurance
  • Statistics and Econometrics

Once you’ve obtained your bachelor’s degree, you can pursue studies in master’s in Economics (such as in the Faculty of Economics, Business Management, Geography and Land Settlement) or in Management schools (such as the IAE Caen).

Would you like to change programme any time during your bachelor’s? You can do so at various times during your studies:

After obtaining Year 1, you can pursue Year 2 either in

  • Management
  • Economics

After you’ve obtained Year 2, you can pursue Year 3 either in:

  • Economics
  • Management, and specialise either in Operational Management, in Entrepreneurship and Business Development, or in the International Programme
  • Geography, if you’ve attended the optional course in Geography during Year 1 and Year 2

These possibilities will be offered to you during your re-registration.

Careers

The bachelor’s degree is the first step to pursue careers in management. According to our last surveys, 8 students out of 10 went further with their studies after graduating from their bachelor’s degree. Hence your career will depend on your specialisation and the diploma you pursue after your bachelor’s.

Address

Université de Caen Normandie

UFR SEGGAT · Sciences économiques, de gestion, de géographie et d’aménagement des territoires

Esplanade de la Paix · CS 14032 · 14032 Caen Cedex 5

France

Course leader

Responsable de la licence : Jean-Sebastien Pentecote · jean-sebastien.pentecote@unicaen.fr

Responsable de la licence 1 : Sebastien Courtin · sebastien.courtin@unicaen.fr

Responsable de la licence 3 : Meriem Saint Michel · meriem.bensalah@unicaen.fr